The Huntsman: Winter’s War, the latest blockbuster to showcase the Wye Valley and Forest of Dean, hits cinemas today. Key scenes were filmed in Puzzlewood last summer and the attraction has been featured prominently in the trailers of the highly-anticipated prequel to 2012’s Snow White and the Huntsman.
The film’s release comes just a few short months after Star Wars: The Force Awakens brought the destination to international attention. With the start of peak season on horizon, it is hoped that The Huntsman, which features international stars Chris Hemsworth, Charlize Theron and Emily Blunt, will place the Wye Valley and Forest of Dean firmly on the ‘must-visit’ list for day-trippers and holiday-makers alike.
A Film and TV Trail, celebrating the many productions that have been inspired by the natural and historical settings of the Wye Valley and Forest of Dean, was launched in December.
Created by Wye Valley and Forest of Dean Tourism, the site marked the start of major push to attract screen tourists and boost visitor revenue by £35 million a year after three years.
Mark Terry-Lush, director of Wye Valley and Forest of Dean Tourism, said: “It has been thrilling to see Puzzlewood in the trailers for The Huntsman, and we are sure that visitors will be equally excited to discover the location for themselves – just as fans of Star Wars have flocked to the destination since Christmas.
“We’re incredibly proud of the cinematic credentials of the Wye Valley and Forest of Dean, as showcased in the Film and TV Trail, and look forward to seeing the boost to the local tourism economy The Huntsman will bring.”