Wye Valley and Forest of Dean Tourism (WVFDT) has triumphed in the “Best Use of Video – DMOs” (destination marketing organisations) category at the Social Travel Britain Awards for its video of Stormtroopers surfing the Severn Bore.
Filmed in November to support the launch of a Film and TV Trail, the footage surged across the world on Twitter and Facebook to create a wave of interest that helped place the destination on the international screen tourism map.
The video was created and released ahead of the premiere of Star Wars Episode VII: The Force Awakens, which had many key scenes filmed at Puzzlewood in the Forest of Dean.
The award winners were chosen by Kash Bhattacharya, travel blogger at BudgetTraveller.org and author and creator of the Luxury Hostels in Europe guide, George Clode, editor of Travel GBI as well as Travel Perspective co-founders and travel journalists Steve Keenan and Mark Frary.
Awards and conference organiser, Mark Frary from Travel Perspective, said: “Once again, Britain’s tourism businesses have shown that they are brimming with creativity and have demonstrated how to use new forms of marketing to attract visitors and guests.
“We had a tough time picking winners from a strong field of contenders. Our winners thoroughly deserve their success.”
Mark Terry-Lush, director of WVFDT, added: “We’re very proud to have our work recognised by the Social Travel Britain Awards. The launch of the Film and TV Trail is a major initiative and social media was at the heart of our marketing.
“We received an incredible response to the film as people all over the world shared the video, talked about the Forest of Dean as a must-visit destination. The award is a testimony to a coordinated team effort, not just behind the idea, but the production crew and social media team who captured and shared the skill of our plucky Severn Bore surfers.”